
Bonnie Rogers was operating her own business as a graphic designer when she and her husband Lynn, better known as ‘Coach,’ invented a new whole grain breakfast food. Their efforts to eat healthier foods led them to toast and grind their own oats. Coach and Bonnie shared this unique oatmeal with friends. The Cracked n’ Toasted® oats were so delicious, friends kept asking for more. Ultimately, Coach’s and Bonnie’s nutrition goals led them to develop the best oatmeal they had ever tasted: Coach’s Oats.

Foods such as Coach’s Oats help Bonnie stay healthy plus meet all the demands of marketing a growing business. On any given day, Bonnie might swim 3,000 yards, jog a few miles, take a yoga class and help manage a food company with her husband, two sons and staff.
Over the years, Coach’s Oats has grown into a family business with an amazing team. According to Bonnie, our goals include creating the best products, encouraging others to lead an active lifestyle, supporting our community and running an honorable company.
Outplay the Day™ with Coach’s Oats!